Services → Audit
Audit Services
Diagnose what's working, what's broken, and what's missing—with clear roadmap for improvement.
Audits reveal where money gets wasted, teams get confused, and opportunities get missed. We assess your existing materials and deliver findings showing exactly where problems exist, their business impact, and how to fix them.
Our Audit Services help organizations diagnose problems, prioritize improvements, and build business cases—based on evidence, not opinions.
What Are Audit Services?
Audit services are diagnostic assessments that diagnose what's working, what's broken, and what's missing. They reveal patterns, document gaps, and provide prioritized recommendations.
Strong audit services:
Provide objective assessment
grounded in evidence
Identify root causes
not just symptoms
Prioritize recommendations
by business impact
Enable informed decisions
with implementation roadmap
Audit Services Overview
| Your Situation | Service | Timeline | Best For |
|---|---|---|---|
| Content inconsistent, messaging unclear | Editorial/Brand Audit | 4-5 weeks | Voice, messaging, content quality |
| Visual materials dated or inconsistent | Visual Identity Audit | 3-4 weeks | Logo, typography, visual consistency |
| Growth stalls, targeting unclear | Audience Audit | 4-5 weeks | Market positioning, audience alignment |
| Campaigns underperform, channels unclear | Communications Strategy Audit | 4-5 weeks | Channel effectiveness, distribution |
| Not sure which audit needed | Communications Strategy Audit | 4-5 weeks | Most comprehensive |
Your Situation:
Content inconsistent, messaging unclear
Editorial/Brand Audit4-5 weeks · Voice, messaging, content quality
Your Situation:
Visual materials dated or inconsistent
Visual Identity Audit3-4 weeks · Logo, typography, visual consistency
Your Situation:
Growth stalls, targeting unclear
Audience Audit4-5 weeks · Market positioning, audience alignment
Your Situation:
Campaigns underperform, channels unclear
Communications Strategy Audit4-5 weeks · Channel effectiveness, distribution
Your Situation:
Not sure which audit needed
Communications Strategy Audit4-5 weeks · Most comprehensive
Audit Services in Action
From rapid visual research to communications governance frameworks—audits that reveal what matters and create actionable roadmaps.
Rapid Research Methodology | 3 Days
From Prototype to Design Strategy: Visual-First Research for IoT Innovation
3DD | Australia, 2023
Communications Governance | International
From Crisis to Capacity: Building Communications Systems for CARAVAN International
CARAVAN International | Brussels, 2025
Services
Editorial/Brand Audit
Assessment of brand voice, messaging consistency, and content quality.
Timeline: 4-5 weeks
Explore Editorial/Brand AuditVisual Identity Audit
Comprehensive evaluation of logo systems, typography, color, and visual consistency.
Timeline: 3-4 weeks
Explore Visual Identity AuditAudience Audit
Analysis of audience alignment, market positioning, and brand-audience fit.
Timeline: 4-5 weeks
Explore Audience AuditCommunications Strategy Audit
Evaluation of channel effectiveness, content distribution, and messaging consistency.
Timeline: 4-5 weeks
Explore Communications Strategy AuditHow to Choose the Right Audit
What's your primary problem?
- Content inconsistent or messaging unclear → Editorial/Brand Audit
- Visual materials dated or inconsistent → Visual Identity Audit
- Growth problems or audience uncertainty → Audience Audit
- Campaign underperformance or channel confusion → Communications Strategy Audit
- Multiple issues unclear → Communications Strategy Audit (most comprehensive)
What are you planning next?
- Brand strategy development → Editorial/Brand Audit
- Rebrand or visual refresh → Visual Identity Audit
- Market repositioning → Audience Audit
- Channel optimization or strategy → Communications Strategy Audit
What's your timeline?
- 3-4 weeks available → Visual Identity Audit
- 4-5 weeks available → Editorial/Brand, Audience, or Communications Strategy Audit
Still not sure? Schedule a consultation and we'll assess your situation together.
How Audit Services Typically Flow
While each audit differs, most include:
Assessment
Gather materials, evaluate against standards, document strengths and gaps
Analysis
Determine business impact, identify patterns, prioritize issues
Recommendations
Organize findings into quick wins and strategic initiatives
Delivery
Present findings, discuss roadmap, plan next steps
Each audit page outlines its specific process in detail.
Why Audits Matter
Objectivity prevents costly mistakes
Evidence-based assessment prevents investment in wrong solutions or unnecessary changes.
Prioritization enables smart allocation
Clear understanding of what matters most ensures limited resources address highest-impact issues.
Business cases secure buy-in
Audit findings provide data supporting investment decisions with stakeholders.
Roadmaps accelerate execution
Clear next steps and sequencing enable faster implementation once decisions made.
After Your Audit
Audits diagnose problems. Implementation is where problems get fixed:
You receive:
- Objective assessment of current state
- Documented strengths and weaknesses
- Prioritized recommendations (quick wins + strategic initiatives)
- Implementation roadmap with clear next steps
- Investment estimates for recommendations
Common next steps:
- Implement quick wins immediately
- Plan strategic initiatives
- Secure budget and stakeholder approval
- Engage for implementation support (optional)
- Sometimes: no action if audit shows current approach working
Implementation options available:
- • Guidelines and strategy development
- • Content optimization and rewriting
- • Identity system development
- • Channel optimization and management
- • Ongoing support and monitoring
Post-audit implementation is separate engagement. We'll discuss options during final presentation based on audit findings.
Examples of audit outcomes:
- •Australian Technology Company (Australia): 3-day visual research audit led to immediate design strategy decisions and cost-effective implementation
- •International Network: Communications governance audit created frameworks enabling independent advocacy across 15+ countries while managing risk
- •Nationale 4 (Brussels): Brand audit identified positioning opportunities, leading to complete brand, identity, and website transformation
Each audit creates clarity. What happens next depends on your findings and readiness.
FAQ
Ready to Diagnose Your Communications?
Start with evidence-based assessment, not guesswork.
Primary Entry Points:
Explore Individual Audits: