Principal Consultant
Adriane Morard is the founder and Principal Consultant of adriane.studio, where she leads strategic communication and digital transformation projects for international and cultural organisations. Swiss-born and based out of Brussels, she brings an interdisciplinary background in the arts, design, and communication strategy to her work with leadership teams across Europe and beyond. Adriane has guided organisations through building communication functions from the ground up and reshaping existing ones, advising on everything from visual identity systems to ethical information practices. Her focus: helping organisations articulate what they stand for in ways that actually connect with people.
Most organisations didn't decide to make social media their communication strategy. They drifted into it. This article looks at what that drift cost, why so many communication teams recognise the problem but stay on the treadmill anyway, and what becomes possible when you choose a format that gives you a direct, owned relationship with the people you actually want to reach.
Adriane Morard
Most organisations spend weeks on their logo and pick a typeface in twenty minutes. That's a missed opportunity. Typography communicates how established you are, how seriously you take craft, and who you think your audience is, whether you planned it or not.
Adriane Morard